Purely Found started with a simple thought: why is it so hard to find things that are actually worth buying?
In 2026, Sushant Rajoriya and Vaishali Rajoriya started Purely Found with a shared idea—to create a place where discovering something useful, clever, or simply beautiful feels exciting. Instead of filling a store with products just for the sake of having more choices, we wanted to find things that can genuinely make everyday life a little easier, more convenient, or more enjoyable.
We believe that great products don't always have to be expensive or complicated. Sometimes, it's a small gadget that solves an annoying problem, something that makes your workspace better, a clever product that saves you time, or a simple find that makes your home feel a little nicer. If we wouldn't be excited to have it ourselves, we don't want it in Purely Found.
We're committed to offering products we can stand behind, fair value, and a shopping experience that feels simple and trustworthy. And because we're building Purely Found ourselves, your experience genuinely matters to us. Whether you have a question, need help with an order, or simply want to tell us what you think, we're here to listen and help.
Purely Found isn't about selling everything. It's about finding the right things.
Things that make you think, “I didn't know I needed this, but I'm glad I found it.”
— Sushant & Vaishali
Co-Founders, Purely Found