Last updated: 01 August 2026

At Purely Found, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have when using our website, https://purelyfound.shop, placing an order, or interacting with us.

By using our website or purchasing from us, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Purely Found is an e-commerce business operated by Purely Found, founded by Sushant Rajoriya and Vaishali Rajoriya.

For the purposes of applicable data-protection laws, Purely Found is responsible for the processing of your personal information described in this Privacy Policy.

Website: https://purelyfound.shop
Email: Support@purelyfound.shop
Grievance Officer: Sushant Rajoriya
Grievance Officer Email: Sushantrajoriya29@gmail.com

2. Information We Collect

We collect information that you provide directly to us, information generated when you use our website, and information received from certain third-party service providers.

Information you provide to us

Depending on how you interact with Purely Found, this may include:

• Full name

• Email address

• Phone number

• Billing and shipping address

• Delivery instructions

• Payment-related information

• Order and purchase history

• Account information, if you create an account

• Information you provide when contacting customer support

• Product reviews, feedback, photographs, or other content you voluntarily submit

• Information you provide when subscribing to marketing communications

• Any other information you voluntarily provide to us

Payment information

When you make a purchase, your payment may be processed by a third-party payment provider such as [Payment Gateway Name].

We generally do not store complete debit-card, credit-card, banking, UPI, or other payment credentials on our own servers. Payment information may instead be collected and processed directly by the relevant payment service provider in accordance with its own privacy policy and security practices.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Approximate location derived from technical information

• Pages visited

• Products viewed

• Referring website or source

• Date and time of visits

• Interaction with website features

• Shopping cart activity

• Technical and diagnostic information

We use this information to operate, secure, analyze, and improve our website and services.

3. How We Use Your Information

We use personal information only for legitimate business purposes and, where required, on the basis of your consent or another lawful basis.

We may use your information to:

• Process and fulfill your orders

• Confirm purchases and payments

• Arrange shipping and delivery

• Provide order updates and notifications

• Handle returns, refunds, exchanges, and cancellations

• Respond to customer-service requests

• Communicate with you about your account or orders

• Prevent fraud, abuse, unauthorized transactions, and other security issues

• Maintain and improve our website

• Understand how customers use our products and website

• Personalize your shopping experience

• Send promotional or marketing communications where permitted and where you have provided the required consent

• Conduct analytics and business reporting

• Improve our products, services, website, and customer experience

• Comply with applicable laws, regulations, legal processes, or government requests

• Protect the rights, property, safety, and security of Purely Found, our customers, and others

We will not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by applicable law or we obtain the appropriate consent.

4. Marketing Communications

If you choose to receive marketing communications from us, we may send you information about:

• New products

• Special offers

• Discounts

• Promotions

• Product recommendations

• Purely Found updates

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the relevant email or by contacting us at Support@purelyfound.shop.

Transactional communications, such as order confirmations, shipping updates, payment notifications, and important service messages, may still be sent when necessary to complete or manage your transaction.

5. Cookies and Similar Technologies

Purely Found and certain third-party service providers may use cookies, pixels, local storage, tags, and similar technologies.

Cookies are small files stored on your device that can help websites remember information about your visit.

We may use cookies for purposes such as:

• Keeping products in your shopping cart

• Remembering preferences

• Maintaining website functionality

• Understanding website traffic

• Measuring advertising performance

• Improving website performance

• Providing relevant content or advertisements

• Detecting fraud and maintaining security

Some cookies are necessary for the website to function and cannot be disabled through certain website settings.

Where required by applicable law, we will obtain appropriate consent before using non-essential cookies or similar technologies.

You can also control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.

6. Third-Party Services

We use selected third-party service providers to operate and improve Purely Found.

These may include:

• Shopify — website hosting, storefront, checkout, order management, and related e-commerce functionality

• [Payment Gateway] — payment processing

• [Shipping/Logistics Providers] — order fulfillment and delivery

• [Google Analytics / Other Analytics Provider] — website analytics

• [Meta Pixel / Google Ads / Other Advertising Platforms] — advertising and marketing measurement

• [Email Marketing Provider] — email communications

• [Customer Support Provider] — customer service

• [Other Apps/Services] — [Describe purpose]

Third-party providers may process personal information on our behalf or independently according to their own privacy policies and contractual arrangements.

We encourage you to review the privacy policies of third-party services that you interact with.

We do not sell your personal information merely because we use third-party service providers.

7. Sharing of Personal Information

We may share personal information when reasonably necessary to operate our business and provide our services.

This may include sharing information with:

• Payment processors

• Shipping and logistics partners

• Technology and hosting providers

• Shopify and Shopify-related service providers

• Analytics and advertising providers

• Email and communication service providers

• Customer-support providers

• Professional advisers, such as lawyers, accountants, or auditors

• Government authorities or law-enforcement agencies where required by law

• Other parties where necessary to protect our legal rights, customers, or business

We aim to share only information that is reasonably necessary for the relevant purpose.

We do not sell personal information as a standalone business activity.

8. International Data Transfers

Some of our technology and service providers may process information on servers located outside India.

Where personal information is transferred outside India, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable data-protection and other legal requirements.

The countries or regions where relevant service providers may process information may include [List Countries/Regions, if applicable].

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Complete transactions

• Provide customer support

• Maintain business and transaction records

• Comply with legal, accounting, tax, and regulatory requirements

• Resolve disputes

• Prevent fraud and abuse

• Enforce agreements

• Protect our legal rights

When personal information is no longer reasonably required, we will take appropriate steps to delete, anonymize, or otherwise securely dispose of it, subject to applicable legal and regulatory requirements.

10. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

Depending on the nature of the information and the service involved, these measures may include:

• Access controls

• Authentication mechanisms

• Secure transmission technologies

• Restricted access to personal information

• Monitoring and security procedures

• Secure payment processing through authorized payment providers

• Appropriate data-management practices

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If we become aware of a personal-data breach that requires notification under applicable law, we will take appropriate steps to investigate, contain, and respond to the incident and provide required notifications.

11. Your Privacy Rights

Subject to applicable law and any conditions or limitations provided by law, you may have rights regarding your personal information.

These may include the right to:

Access information

You may request information about personal data we process about you and certain details regarding its processing.

Correct information

You may request correction of personal information that is inaccurate, incomplete, or outdated.

Request deletion or erasure

You may request deletion of personal information where permitted by applicable law.

We may need to retain certain information where required by law or where we have a legitimate legal or business reason to do so.

Withdraw consent

Where we process personal information based on your consent, you may withdraw that consent.

Withdrawal of consent does not affect processing that occurred before the withdrawal and may not affect processing that we are otherwise legally permitted or required to carry out.

Grievance redressal

You may contact us if you have concerns about how we process your personal information.

Nominate another individual

Where applicable under Indian data-protection law, you may have the right to nominate another individual to exercise certain rights on your behalf in the event of your death or incapacity.

To exercise an applicable privacy right, contact us using the details provided in the Contact Us section.

We may need to verify your identity before processing certain requests to protect your information from unauthorized access.

12. Children's Privacy

Purely Found is intended for a general audience and is not specifically directed toward children.

We do not knowingly request or intentionally collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us at [Privacy Email].

13. Third-Party Links

Our website may contain links to third-party websites, services, social-media platforms, or other resources.

We are not responsible for the privacy practices, content, or security of those third-party websites.

We encourage you to review their privacy policies before providing personal information.

14. Your Account

If you create an account with Purely Found, you are responsible for keeping your login credentials confidential and for notifying us if you believe your account has been accessed without authorization.

We recommend that you use a strong, unique password and avoid sharing your account credentials with others.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, legal requirements, or privacy practices.

When we make changes, we will update the “Last updated” date at the beginning of this policy.

Where required by law, we will provide additional notice or obtain consent before implementing material changes.

We encourage you to review this page periodically.

16. Contact Us

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have a privacy-related concern, please contact us:

Purely Found
Legal Business Name: Purely Found
Website: https://purelyfound.shop
Email: Support@purelyfound.shop

Grievance Officer

Name: Sushant Rajoriya
Designation: Founder
Email: SushantRajoriya29@gmail.com

We aim to review and respond to privacy-related requests and grievances within the time period required by applicable law.

17. Governing Law

This Privacy Policy is governed by the laws applicable in India, subject to any mandatory consumer or data-protection rights that apply to you under applicable law.

Any disputes relating to this Privacy Policy will be subject to the jurisdiction of the courts at M.P. India, unless applicable law provides otherwise.

Last updated: 01 August  2026

Purely Found
Sushant Rajoriya & Vaishali Rajoriya
Co-Founders